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Develop a Unique Voice

April 27, 2015

Every now and then, it’s healthy to pause and reflect on the work that you want to do. I’m embarking on a set of exercises to re-think and focus, and am sharing it with you. Join in if you’d like and we can journey together.

EXERCISE 6: Develop a Unique Voice

If you could choose an archetype or extreme (edgecraft), what do you want your brand or work to be known for?
daring
calm
confident
friendly
edgy
knowledgeable
passionate
proud
responsive
sentimental
trustworthy
accepting
caring
dependable
giving
ingenious
logical
observant
quiet
gruff
shy
warm
adaptable
understanding
dignified
happy
intelligent
loving
organised
reflective
glamorous
silly
wise
bold
clever
energetic
helpful
bohemian
mature
patient
relaxed
sensible
spontaneous
witty
brave
complex
idealistic
kind
modest
powerful
intense
sympathetic
witty
List 5 ways you could express these attributes: Passionate, Powerful, Trustworthy, Warm
  1. Put my heart and soul into all that I do
  2. Do everything with integrity and authenticity
  3. Ensure my work first resonates with the heart, then with the brain.
  4. Treat everybody with kindness and respect
  5. Tell stories of the work I do, and the thoughts/emotions behind why I do it.

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I’m doing this as part of Seth Godin’s Udemy course for freelancers. Feel free to embark on this discovery for yourself too.

What am I going to tell my boss?

April 26, 2015

Every now and then, it’s healthy to pause and reflect on the work that you want to do. I’m embarking on a set of exercises to re-think and focus, and am sharing it with you. Join in if you’d like and we can journey together.

EXERCISE 5: B2B Sales

What is your client afraid their boss will think if they say yes?
  • Why didn’t you find somebody cheaper?
  • Why didn’t you hire someone with a more established and bigger company?
What would your client tell their boss to explain why they bought from you?
  • She has first-hand experience with our industry and understands the challenges we face
  • She has worked with us before and knows our needs
  • She has experience making the type of video we are looking for and her past work is good
  • She has dedicated her career to doing social good – she cares / has a heart
  • She has worked with an award-winning documentary production company / filmmakers.
  • She graduated with a degree in film from Northwestern University
  • She will go the extra mile to deliver excellence and make sure we have nothing to worry about
  • We will be able to communicate to our audience the impact of the work we do far better through video storytelling than through print or verbal description, and hence encourage them to start / continue making donations to us.
  • By utilizing the power of video, we will be way ahead of majority of others in our field
What would you like them to tell their boss?
  • If we don’t hire her, we will be making a serious mistake
  • She is undoubtedly the top choice for our needs
  • Hiring her will be one of the best decisions you’ll ever make for our organization
  • There is no one else I would rather work with

—–

I’m doing this as part of Seth Godin’s Udemy course for freelancers. Feel free to embark on this discovery for yourself too.

Rank Yourself

April 23, 2015

Every now and then, it’s healthy to pause and reflect on the work that you want to do. I’m embarking on a set of exercises to re-think and focus, and am sharing it with you. Join in if you’d like and we can journey together. EXERCISE 4: Rank Yourself

Compared to others who do what you do, rank yourself on: reputation, knowledge, expertise, tools, handiness.
My scale:
1 = much less than others who do what I do,
5 = on par with others who do what I do,
10 = much more than others who do what I do
  • Reputation: 7 out of 10
  • Knowledge: 7 out of 10
  • Expertise: 6 out of 10
  • Tools: 5 out of 10
  • Handiness: 7 out of 10
  • Connections: 6 out of 10
Which will you invest in developing?
 
  1. Reputation
  2. Knowledge
  3. Connections

—– I’m doing this as part of Seth Godin’s Udemy course for freelancers. Feel free to embark on this discovery for yourself too.

List of 10 Things You Deliver

April 23, 2015

Every now and then, it’s healthy to pause and reflect on the work that you want to do. I’m embarking on a set of exercises to re-think and focus, and am sharing it with you. Join in if you’d like and we can journey together.

EXERCISE 3: List of 10 things you deliver to your client (Things that aren’t the thing. Things like timeliness, confidence, respect, a story, etc.)

  1. Peace of mind
  2. New knowledge
  3. Responsiveness
  4. Excellence
  5. Professionalism
  6. Care
  7. Enthusiasm
  8. The extra mile
  9. Long-Term Relationship
  10. Great working experience

—–

I’m doing this as part of Seth Godin’s Udemy course for freelancers. Feel free to embark on this discovery for yourself too.

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